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AMD reportedly delays Radeon GPU kit price increase to August, AIB costs to rise at least 10%

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HockeyJon

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AMD has reportedly notified its add-in-board partners that prices for GPU and graphics memory bundles will increase by at least 10% in August. Board Channels claims that Radeon card manufacturers will implement the new pricing during the same period.
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https://videocardz.com/newz/amd-radeon-gpu-and-memory-kit-prices-reportedly-rising-10-in-august


Not overly surprising given the current climate and the fact that Nvidia just did the same thing, although still disappointing considering the comparative affordability of Radeon cards vs the nearest Nvidia equivalent, at least up here in Canuckistan. For example, you can still get a 9070XT for under $1000 in Canadian moose shekels here vs over $1300 for the typical 5070 Ti.
 
Unfortunately, I think it'll increase by more than just 10%, especially since NVIDIA's expected to increase theirs by 20-30%. AMD isn't going to change their pricing model, which is just the equivalent NVIDIA model - $50.
 
El_Capitan said:
Unfortunately, I think it'll increase by more than just 10%, especially since NVIDIA's expected to increase theirs by 20-30%. AMD isn't going to change their pricing model, which is just the equivalent NVIDIA model - $50.
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Potentially the only saving grace for AMD is that they’re the inferior AI option, which may reduce overall demand on the open market, but yes, I agree, AMD’s pricing model is largely clueless.
 
The way this is going I don’t expect to see consumer RDNA 5 until 2028.

(Unless the AI crash hits in 2027.)
 
HockeyJon said:
Potentially the only saving grace for AMD is that they’re the inferior AI option, which may reduce overall demand on the open market, but yes, I agree, AMD’s pricing model is largely clueless.
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Other than AI for running FSR 4.1 they kept to gaming cards and should be priced as such without needing to chase Nvidia around like a dog chasing it's tail around in a circle called the AI bubble.
 
crazycrave said:
Other than AI for running FSR 4.1 they kept to gaming cards and should be priced as such without needing to chase Nvidia around like a dog chasing it's tail around in a circle called the AI bubble.
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Not entirely. They are including AI tools in Adrenalin now, they’re just not as good an AI solution as Nvidia is.
 
I hope AMD doesn't go the way of Nvidia they single handily killed the PC market when they started going for more ai stuff on cards back in the 2xxx series instead of raw GPU power
 
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tunatime said:
I hope AMD doesn't go the way of Nvidia they single handily killed the PC market when they started going for more ai stuff on cards back in the 2xxx series instead of raw GPU power
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The current llm software stacks preferring Nvidia & CUDA is the only thing keeping their cards in check. You can expect them to disappear whenever software catches up. They'll likely go for more than NVidia cards at that point, given the extra vram.

There are already work arounds in place for a lot of items, It's just not as "autodetect" as NVidia solutions.

AMD wants this as much as we don't.... IMHO it's inevitable.
 
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HockeyJon said:
Not entirely. They are including AI tools in Adrenalin now, they’re just not as good an AI solution as Nvidia is.
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Kardonxt said:
The current llm software stacks preferring Nvidia & CUDA is the only thing keeping their cards in check. You can expect them to disappear whenever software catches up. They'll likely go for more than NVidia cards at that point, given the extra vram.

There are already work arounds is place for a lot of items, It's just not as "autodetect" as NVidia solutions.

AMD wants this as much as we don't.... IMHO it's inevitable.
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AMD is already pretty good for workstation and specific LLM tasks (like inference). They make a very competitive workstation version of the 9070XT called the R9700 AI Pro with 32gb vram (mildly amusing name too as I remember buying an ATI 9700 Pro long ago…).

Looks like a lot of these R9700 AIB models have gone up a bit - I figured the price creep was coming soon but it still sucks to see. Inevitable since these cards we’re too good a deal and with too much vram relative to Nvidia’s outrageous workstation card pricing.
 
remember, AMD makes more profit by sitting in the corner watching Nvidia fuck us than they would if they spent tons of money into R&D to actually try and compete.

Like how a well-behaved dog gets fed, but the wolf gets shot. AMD knows that if it actually tried to fight, they'd get trounced. So they're the good little cuck.
 
KazeoHin said:
remember, AMD makes more profit by sitting in the corner watching Nvidia fuck us than they would if they spent tons of money into R&D to actually try and compete.

Like how a well-behaved dog gets fed, but the wolf gets shot. AMD knows that if it actually tried to fight, they'd get trounced. So they're the good little cuck.
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Despite what you think, I am sure it has everything to do with prices on memory and such going up that forced prices up. Nvidia raising prices first just give them more room to do so. No one is going to give you a deal right now on a video card with the current AI boom. Your just a noisy minnow that neither side cares about right now. The AI whale still needs to be fed and it will pay way more than you are willing to.
 
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