https://www.nytimes.com/2026/06/29/...lace-consequences.html?smid=nytcore-ios-share
Over the past year or two, companies have started using so-called artificial intelligence agents as bona fide “employees,” even including them in their organizational charts.
For example, some companies now use A.I. to help answer questions like how much to charge for a product, or where to open a new location. Relying on the technology for such purposes, however, can quickly go off the rails.
When left to their own devices, humans often cooperate and seek win-win outcomes. But when A.I. models assess a situation, they tend to adopt the more coldly calculating, “rational” mind-set that arises from basic game theory. They might, say, lead a company to aggressively undercut a competitor, even though it risks a damaging price war.
Over the past year or two, companies have started using so-called artificial intelligence agents as bona fide “employees,” even including them in their organizational charts.
For example, some companies now use A.I. to help answer questions like how much to charge for a product, or where to open a new location. Relying on the technology for such purposes, however, can quickly go off the rails.
When left to their own devices, humans often cooperate and seek win-win outcomes. But when A.I. models assess a situation, they tend to adopt the more coldly calculating, “rational” mind-set that arises from basic game theory. They might, say, lead a company to aggressively undercut a competitor, even though it risks a damaging price war.