DooKey
[H]F Junkie
- Joined
- Apr 25, 2001
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Satellite TV providers are really feeling the pressure from cord-cutters. Their subscriptions dropped 4.7% last quarter and this is the biggest drop ever according to analyst firm Moffettnathanson. However, not all is bleak since both Dish and Directv are offering their own streaming services. As a result of these services Dish only lost 36K customers last quarter and Directv gained a total of 90K customers. Also, AT&T CEO John Donovan doesn't really mind all of this since he wants his service to go streaming only in the future. Sounds good to me since I'm a cord-cutter and I'm loving my streaming options and over-the-air TV.
Still, those subscribers come at a price. MoffettNathanson notes that current streaming providers are offering TV service “at or below cost,” and they’re also buying subscribers through free trials and device deals. The hope is that they can recoup costs through more targeted advertising, but that assumes these streaming bundles will continue to grow, even as new bundle options like FuboTV and Philo pop up.
Still, those subscribers come at a price. MoffettNathanson notes that current streaming providers are offering TV service “at or below cost,” and they’re also buying subscribers through free trials and device deals. The hope is that they can recoup costs through more targeted advertising, but that assumes these streaming bundles will continue to grow, even as new bundle options like FuboTV and Philo pop up.