Samsung Brings LED Displays to European Movie Theaters, Plans US Launch in 2018

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Samsung has announced that it’s bringing its much-hyped LED movie theater screen to Europe and plans to bring it to more markets around the world — including the US — in 2018. While the switch represents a notable evolution for cinemas that have hitherto relied on projectors, Samsung’s LED is markedly smaller than a typical movie theater screen, which usually ranges from about 45 feet all the way up to 72 feet on IMAX.

With an area of 10.24 x 5.4 meters, Samsung Cinema LED is able to depict current blockbusters in impressive full 4K resolution (4,096 x 2,160 pixels), and with High Dynamic Resolution (HDR), deliver a more captivating and vibrant viewing experience through next-generation picture quality. Samsung Cinema LED screen illuminates its vast display area through use of around 8.8 million LEDs.
 
30 feet wide does seem a bit small, but i'd like to see one in action. not necessarily watch a movie, but just to see it display
 
A 1/4 size screen defies the point of a high end cinema experience.
This is a losing prospect unless its only meant for small cinemas and then the price will have to reflect the size.

If they make the price reasonable for home cinemas thats a surefire win.
 
Smaller screen. Probably why it's getting to Europe. A lot of European theatres have much smaller screens compared to US theatres. Although, a lot of US theatres in smaller cities/towns also have smaller screens.
 
Home Cinemas don't want this, most rooms and hallways can't handle large LCD screens as they are all one-piece, which is why you see 75 and 82" sets really being niche, not because so much of price, but where do you put the sucker...and how much does it weigh and can you even get it up the stairs or around that corner in your home.....

A screen for a PJ can roll up or a fixed-frame is also easy to install, and a PJ is the size of a small parcel or at worst the size of a late 70's VCR top loader, easily moved.
 
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HeadRusch said:
Home Cinemas don't want this, most rooms and hallways can't handle large LCD screens as they are all one-piece, which is why you see 75 and 82" sets really being niche, not because so much of price, but where do you put the sucker...and how much does it weigh and can you even get it up the stairs or around that corner in your home.....
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In the end VR will replace those types of home cinema screens and projectors. You will only need a decent enough quality 60" or less 4k/120hz OLED for 2D games and casual on couch with friends gaming.


Clarification: by the 'end' i do mean the future not just a few years away.
 
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HeadRusch said:
Home Cinemas don't want this, most rooms and hallways can't handle large LCD screens as they are all one-piece, which is why you see 75 and 82" sets really being niche, not because so much of price, but where do you put the sucker...and how much does it weigh and can you even get it up the stairs or around that corner in your home.....
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No, it's mainly been price. Until this past year the jump from 65 to 75, 78, or 85 inch screens for a given tv product line has been massive. Three years before that it was the jump from 55 to 65. Finding a place for the screens in many homes is easy, just wall mount it to the center of a nearly bare wall, and the more of wall it fills up the better.
 
Not saying people wont buy 100" LCD's if the price is right, but they'd better be able to bend if you want them anywhere where a stairway or tight-turns comes into play.........so its going to limit placement in your home...newer homes made after the 90's won't have this as much of a problem as older homes, however.....
 
HeadRusch said:
Not saying people wont buy 100" LCD's if the price is right, but they'd better be able to bend if you want them anywhere where a stairway or tight-turns comes into play.........so its going to limit placement in your home...newer homes made after the 90's won't have this as much of a problem as older homes, however.....
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Have you seen how furniture is sometimes moved through some older European or many tightly built Japanese cities? By crane. The TV box that might not fit through the stairs could possibly still fit through the window
 
Direct view technologies are awesome. No more projection, no more light filtering LCDs, no more artifacts from spinning color wheels... The more technology like this matures the better for all of us who care about things like true black and high quality.

I went to a theatrical re-release of the Fifth Element recently and it was in one of the theaters smaller theaters - the projector was crap. I would have been better staying at home and watching on my plasma - the only advantage the theater screen had was size, but the quality was so distracting it negated that and really ruined the overall experience :(
 
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HeadRusch said:
Not saying people wont buy 100" LCD's if the price is right, but they'd better be able to bend if you want them anywhere where a stairway or tight-turns comes into play.........so its going to limit placement in your home...newer homes made after the 90's won't have this as much of a problem as older homes, however.....
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I grabbed a 65" LG OLED on an impulse buy last week which replaced a 65" Samsung JS9500. I know many on this site and others are not fans of curved screens, but the Samsung "feels" MUCH bigger. Love the performance of the OLED, but if we all had bought into curved screens we could get the perception of much bigger sets with a smaller footprint (such as the movie theaters do).
 
DocNo said:
Direct view technologies are awesome. No more projection, no more light filtering LCDs, no more artifacts from spinning color wheels... The more technology like this matures the better for all of us who care about things like true black and high quality.

I went to a theatrical re-release of the Fifth Element recently and it was in one of the theaters smaller theaters - the projector was crap. I would have been better staying at home and watching on my plasma - the only advantage the theater screen had was size, but the quality was so distracting it negated that and really ruined the overall experience :(
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OLED individual dimming creates true black. Had a Panny GT, went to the Sammy JS9500, and now on an LG OLED and OLED is by far the best at creating that ink black. The other benefit of OLED is brightness that the Panny could never achieve. I loved the JS9500 due to the amazing color and brightness, as well as how well it did black for an LCD/LED, but... (see above)
 
GNUse_the_force said:
In the end VR will replace those types of home cinema screens and projectors. You will only need a decent enough quality 60" or less 4k/120hz OLED for 2D games and casual on couch with friends gaming.
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Errr, how would you entertain guests unless really good VR goggles drop to $100 or so? It would be pretty lame at a party seeing three guys huddled in a blank corner with goggles and nobody else can tell what they are looking at.
 
10 PPI? No, thanks. The wonderful thing about film is there are no pixels. Plus, the resolving resolution of your standard 35mm film is about the equivalent of 12K, or 9 times the resolution of 4K. In other words, please stop using 4K as a marketing gimmick.
 
DedEmbryonicCe11 said:
Errr, how would you entertain guests unless really good VR goggles drop to $100 or so? It would be pretty lame at a party seeing three guys huddled in a blank corner with goggles and nobody else can tell what they are looking at.
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I did write:

GNUse_the_force said:
You will only need a decent enough quality 60" or less 4k/120hz OLED for 2D games and casual on couch with friends gaming.
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Did you miss that bit. You can still watch movies on a 60" TV.
 
haste. said:
OLED individual dimming creates true black. Had a Panny GT, went to the Sammy JS9500, and now on an LG OLED and OLED is by far the best at creating that ink black. The other benefit of OLED is brightness that the Panny could never achieve. I loved the JS9500 due to the amazing color and brightness, as well as how well it did black for an LCD/LED, but... (see above)
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Indeed - my parents just upgraded a really old LCD to an LG OLED - and when I go back to visit them over the holidays they want me to change out their other TV's too :)

OLED still has some issues - image burn in, color shifting over time, etc. I don't care - it's so superior I'll happily put up with it.

As for the original article - this is great tech for larger venues. I have some large spaces that rely on projection now and we are looking into upgrading the projectors. I wish tech like this would hurry up and get more affordable so we can just drop the projectors and all their issues.
 
Armenius said:
10 PPI? No, thanks. The wonderful thing about film is there are no pixels.
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There are similar artifacts though; it's called grain when talking about film.

EDIT: also in a theater 10PPI is NOT going to be noticeable unless you are in the very front row (and you'll notice artifacting with any technology theaters currently use, even film, if you are that close to the screen).

Plus, the resolving resolution of your standard 35mm film is about the equivalent of 12K, or 9 times the resolution of 4K. In other words, please stop using 4K as a marketing gimmick.
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Kodak stated 6K (but what do they know about film). Also every time you duplicate you loose resolution, so film isn't a panacea either. Every medium has it's pro's and con's.
 
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DocNo said:
Indeed - my parents just upgraded a really old LCD to an LG OLED - and when I go back to visit them over the holidays they want me to change out their other TV's too :)

OLED still has some issues - image burn in, color shifting over time, etc. I don't care - it's so superior I'll happily put up with it.

As for the original article - this is great tech for larger venues. I have some large spaces that rely on projection now and we are looking into upgrading the projectors. I wish tech like this would hurry up and get more affordable so we can just drop the projectors and all their issues.
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I'm a little worried about image retention, but tested it and even and HDR gaming image didn't retain after a 10 minute still shot. I had thought the color shifting is less of an issue with the current gen OLED sets - I can definitely say my Panny GT went fairly grey over time, but that is in comparison to it's original blacks and we all know Panny's blacks were amazing!
 
DocNo said:
There are similar artifacts though; it's called grain when talking about film.



Kodak stated 6K (but what do they know about film). Also every time you duplicate you loose resolution, so film isn't a panacea either. Every medium has it's pro's and con's.
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As far as I know, 150 lp/mm is common in theatrical releases, but the actual data just isn't available to confirm. 6K is around 70 lp/mm, if I'm not mistaken. But I'm sure it varies greatly based on budget.
 
HeadRusch said:
Home Cinemas don't want this, most rooms and hallways can't handle large LCD screens as they are all one-piece, which is why you see 75 and 82" sets really being niche, not because so much of price, but where do you put the sucker...and how much does it weigh and can you even get it up the stairs or around that corner in your home.....

A screen for a PJ can roll up or a fixed-frame is also easy to install, and a PJ is the size of a small parcel or at worst the size of a late 70's VCR top loader, easily moved.
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Put it front a window dude!

Easily liftable by 2 people. Maybe 40-50 pounds. Heck I just bought a 32” tv for a bedroom at its 10 pounds. Incredible.

The only issue I had was I couldn’t fit the box in the attic with all my other merchandise boxes, so worried about warranty claims. I probably should have broken it down, but alas I took the box to the dump.
 
GNUse_the_force said:
In the end VR will replace those types of home cinema screens and projectors. You will only need a decent enough quality 60" or less 4k/120hz OLED for 2D games and casual on couch with friends gaming.


Clarification: by the 'end' i do mean the future not just a few years away.
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I agree, actually being IN a movie. A 70 foot (yes foot) screen in your house would never come close to the experience of being in the story. Being an actual observer.

I think what blew people away with James Cameron’s Avatar was the use of 3D to make the theater screen to feel like a window, an actual window, into another reality. Being within the world of Avatar? Shit.

There has been a small explosion of the “experiences” genre in the Oculus Rift store, and they are awesome. I see so much potential in this.
 
Projectors are what make movies what they are. Seeing them on a direct panel looses too much authenticity.
 
Teenyman45 said:
Have you seen how furniture is sometimes moved through some older European or many tightly built Japanese cities? By crane. The TV box that might not fit through the stairs could possibly still fit through the window
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To a certain extent, but there's a reason European bed box springs tend to come in 2 pieces, not 1 like in the US. Not that I see moving around a large tv being a problem. Having the large tv is the problem, so I really only see it being feasible in the US. Euro and Japanese apts are small. There's no point getting a massive tv, if you're sitting like 7 ft away from it.
 
So, the plan is to make movie theaters more and more like the living room experience?
 
SDplus said:
So, the plan is to make movie theaters more and more like the living room experience?
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There have been theaters offering that sort of experience for years, at least in terms of watching on couches or recliners and having real food and booze available while you watch,

krotch said:
To a certain extent, but there's a reason European bed box springs tend to come in 2 pieces, not 1 like in the US. Not that I see moving around a large tv being a problem. Having the large tv is the problem, so I really only see it being feasible in the US. Euro and Japanese apts are small. There's no point getting a massive tv, if you're sitting like 7 ft away from it.
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To fill the opposite wall is the point. Think of the people who have one or more 35-40+ inch monitors and sit about two or three feet from those screens. With a larger, higher definition screen, it approaches the feeling of looking out a large window; some cruise ships are even experimenting with placing wall-mounted 4K screens in portrait mode in fully interior cabins to create a "virtual" ocean view. Once 8K becomes affordable, that sort of thing should be easy to pull off.

DocNo said:
There are similar artifacts though; it's called grain when talking about film.

EDIT: also in a theater 10PPI is NOT going to be noticeable unless you are in the very front row (and you'll notice artifacting with any technology theaters currently use, even film, if you are that close to the screen).

Kodak stated 6K (but what do they know about film). Also every time you duplicate you loose resolution, so film isn't a panacea either. Every medium has it's pro's and con's.
Click to expand...

I had always read that ultra high quality 35mm film was the equivalent of 30-50+ megapixels, but by the time you got to a theatrical print that film reel was roughly equal to 4K and this was why theaters could switch to 4K digital projection without an apparent drop in quality. The biggest difference is that for most of television's lifetime, TV's displayed in about 640x480 or less so the jump from a small fraction of a megapixel to 8-10 megapixels was a huge difference.
 
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Teenyman45 said:
To fill the opposite wall is the point. Think of the people who have one or more 35-40+ inch monitors and sit about two or three feet from those screens. With a larger, higher definition screen, it approaches the feeling of looking out a large window; some cruise ships are even experimenting with placing wall-mounted 4K screens in portrait mode in fully interior cabins to create a "virtual" ocean view. Once 8K becomes affordable, that sort of thing should be easy to pull off.
Click to expand...

Sure, then it'll look like crap when you're wanting to watch a movie on the whole thing or want to watch a movie on a small portion (like PIP). You'll also find that people won't like it. Hence damn near everyone has curtains, shades, etc on their windows. Probably end up staying off most of the time if it's the whole wall. If it's small and made to be like an actual window, that'd probably do a hell of a lot better.
 
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captaindiptoad said:
DEAD



PIXELS
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STUCK

PIXELS

No display tech is perfect. I risk a few dead pixels in exchange for the horror of trying to watch a dark movie through grey goo.

LCDs suck and light filtering technology can't die fast enough for a return to any direct display technology, be it OLED, MicroLEDs or whatever.
 
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