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Despite the negative perception surrounding microtransactions, free-to-play spending on PC has actually doubled since 2012. A new report from market analyst SuperData shows that revenue generated from freemium PC titles has risen to $22 billion in 2017 from $11 billion in 2012.
The report suggests future game monetization may even mean triple-A publishers completely doing away with $60 products in favor of "product ecosystems." However, as the recent Battlefront II loot crate debacle shows, it also warned that publishers still have some way to go when it comes to understanding how to best deploy free-to-play techniques.
The report suggests future game monetization may even mean triple-A publishers completely doing away with $60 products in favor of "product ecosystems." However, as the recent Battlefront II loot crate debacle shows, it also warned that publishers still have some way to go when it comes to understanding how to best deploy free-to-play techniques.