- Joined
- Aug 20, 2006
- Messages
- 13,000
A few years ago, Comcast was arguing that cutting the cord was mostly a media trend, but now, public filings of AT&T, Comcast, Dish, Charter, and Verizon are proving otherwise: based on the author’s estimates, along with data showing that in the third quarter alone there have been close to 470,000 cancellations, it is predicted that 2017 cable TV cancellations will surpass somewhere between 1.8 and 1.9 million people.
A more notable trend, and probably the one that scares cable television companies the most, is the “cord never” concept: younger generations aren’t even bothering to sign up for their own cable television packages when the move out. Instead, they rely far more on mobile entertainment and streaming services like Netflix and Hulu. So what is cable to do? Comcast is already pushing a standalone “streaming only” offering, which as we reported earlier in the month, is basically charging consumers $14 a month for what is already available over an antenna. Not exactly innovation.
A more notable trend, and probably the one that scares cable television companies the most, is the “cord never” concept: younger generations aren’t even bothering to sign up for their own cable television packages when the move out. Instead, they rely far more on mobile entertainment and streaming services like Netflix and Hulu. So what is cable to do? Comcast is already pushing a standalone “streaming only” offering, which as we reported earlier in the month, is basically charging consumers $14 a month for what is already available over an antenna. Not exactly innovation.