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According to interviews with AMD staff working on the Ryzen project, the high-end Threadripper line was the result of a “skunkworks” project: the CPUs weren't originally part of the company's chip strategy but a passion project that the engineers worked on in their spare time. Luckily, AMD Senior Vice President and General Manager Jim Anderson got wind of the project and threw his weight behind it after being “blown away” by the specifications and how it could actually be built.
Threadripper never had a business plan: "We were building it because we knew it was awesome, because we could and to make it best product we could, even the name had to be big." In a bid to make the device in time, and at a reasonable cost, the engineers rejected the idea of making a larger die. "The efficiency in manufacturing came from the fact that we didn't need entire wafer runs just to produce Threadrippers, we could use Ryzens… It meant we didn't need millions of dollars for this one design; we found a way to use our existing great product and make it even more powerful," said Prior.
Threadripper never had a business plan: "We were building it because we knew it was awesome, because we could and to make it best product we could, even the name had to be big." In a bid to make the device in time, and at a reasonable cost, the engineers rejected the idea of making a larger die. "The efficiency in manufacturing came from the fact that we didn't need entire wafer runs just to produce Threadrippers, we could use Ryzens… It meant we didn't need millions of dollars for this one design; we found a way to use our existing great product and make it even more powerful," said Prior.