Apple Reportedly Has A Huge, Secret VR Team

H

HardOCP News

[H] News
Joined
Dec 31, 1969
Messages
0
Apple's best kept secret is a covert VR team? They probably keep them in the same building as Apple's electric car team. ;)

The team apparently comprises talent that was poached from the likes of Microsoft's Hololens team as well as the folks who worked on Lytro's light field camera. Additionally, the Cupertino firm also recently acquired an augmented-reality startup called Flyby, which worked with Google in developing the 3D positioning tech for Project Tango.
 
So now they are copying Facebook and Microsoft by coming out with their own VR product?

I can already see the fail, as it will be a $1000 item that require an iPhone 8 to use.
 
Not too shocking. I bet just about every tech company has one right now. That's supposedly the next big thing.
Knowing Apple, they'll roll theirs out after everyone else, take credit for all of the tech, and then say that they didn't want to enter that space until they could "do it right." That said, theirs would be polished.
At least that's how Jobs would have done it. Tim Cook...? Who knows.
 
As the old saying goes, "The Early Bird may get the worm, but the Second Mouse gets the cheese" ... probably a good sign that Apple is working on this technology (along with everyone else) ... right now it is in the developmental and Early Adopter stage ... if Apple can have a viable and competitive product when VR starts to go mainstream that can only benefit them and the Apple customers
 
I'm excited for VR, bring it on. I just hope Apple's product isn't stupidly tied to just other Apple products.

Probably will be, but I can hope.
 
kbrickley said:
As the old saying goes, "The Early Bird may get the worm, but the Second Mouse gets the cheese" ... probably a good sign that Apple is working on this technology (along with everyone else) ... right now it is in the developmental and Early Adopter stage ... if Apple can have a viable and competitive product when VR starts to go mainstream that can only benefit them and the Apple customers
Click to expand...

4K OLED screens that are scanned like CRT's to eliminate motion blur (at high refresh-rates), calibrated to D65, and weighs less than 2 oz. Yes, please. :D
 
Why wouldn't they be researching this market? It's Apple's style not to go to a market first. Let someone else brave the market, watch their mistakes, then release a more mature market.
Has Apple ever led the market with their products?
Watches? Nope. There were several. I think Apple's is better (even though I still think watches are kind of useless).
Phones? Nope. Blackberry, Nokia, Microsoft. All of their products were out years before. The iPhone was much better. No contest.
Tablets? Not exactly. Microsoft and a few others had products. I think Toshiba and Microsoft had a Windows laptop with a tablet (too slow and expensive).
VR (or AR) will be the same.
 
Domingo said:
Not too shocking. I bet just about every tech company has one right now. That's supposedly the next big thing.
Knowing Apple, they'll roll theirs out after everyone else, take credit for all of the tech, and then say that they didn't want to enter that space until they could "do it right." That said, theirs would be polished.
At least that's how Jobs would have done it. Tim Cook...? Who knows.
Click to expand...
Ha ha, yeah that was my thought too, that in a couple years we'll hear about how Apple invented VR.
 
nutzo said:
So now they are copying Facebook and Microsoft by coming out with their own VR product?

I can already see the fail, as it will be a $1000 item that require an iPhone 8 to use.
Click to expand...

oh wah.

I say the more the merrier when it comes to VR
 
tetris42 said:
Ha ha, yeah that was my thought too, that in a couple years we'll hear about how Apple invented VR.
Click to expand...

That was more about the Jobs approach ... but to a certain extent the person who creates the actual market does deserve some success and credit over the person who invented the technology ... that's why the guy who invented Jell-o died a footnote in history while the guy he sold the patent to became a millionaire
 
More people and labs working toward a decent version of VR is only going to be better for the technology.
 
thats cute ill believe it when three hardware doesn't suck
 
Twisted Kidney said:
More people and labs working toward a decent version of VR is only going to be better for the technology.
Click to expand...

Yup. I like the hololens approach with augmented reality and hopefully light weight eyewear which I assume Apple will take same approach since it seems more suitable for mass market.
 
Setting aside people's flippant personal opinions about Apple and their products, the takeaway here is Apple taking an interest in the VR market has the effect of formalizing the market. Not unlike the self-driving car market.

And that despite the tantruming protests of the dung-flinging naysayers that have never tried a new VR HMD but insist anyway that "it's just the same as the 3DTV fad", the VR market will be massive and extend far beyond niche/enthusiast gamer applications.
 
You must log in or register to reply here.
Back
Top