CommanderFrank
Cat Can't Scratch It
- Joined
- May 9, 2000
- Messages
- 75,399
Apple is stepping up its trade-in program by taking it to local stores. Apple will be teaming with Brightstar Corp, a company that specializes in handling phone exchange programs and has experience with other carriers’ trade-in programs.
By offering money for older smartphones, Apple Chief Executive Officer Tim Cook is seeking to entice consumers to upgrade to the latest models, part of the company’s efforts to reignite sales growth and combat declining shares.