Samsung Hires Actors to Play Happy Customers

CommanderFrank

CommanderFrank

Cat Can't Scratch It
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Now this activity is totally acceptable for commercials, but Samsung took it one step further, one step over the line that is. The happy customers were actually happy actors and a happy filmmaker hired by Samsung play real life people who give testimonials for the Galaxy Tab. It just makes you wonder why actual satisfied customers wouldn’t have done just as well.
 
I've met an actress who plays real satisfied customers in commercials. As far as I know is that same blurry line that exists in: Reality shows. Now it has expanded into commercials. Kudos to the actors as they get paid.
 
MajorDomo said:
Now this activity is totally acceptable for commercials, but Samsung took it one step further, one step over the line that is. The happy customers were actually happy actors and a happy filmmaker hired by Samsung play real life people who give testimonials for the Galaxy Tab. It just makes you wonder why actual satisfied customers wouldn’t have done just as well.
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Two reasons come to mind.

1. The real happy customers are not screen-worthy

2. There are no real happy customers
 
I thought they were all actors in every commercial I see. I expect everyone in a commercial to say they like it, actor or not, who cares.
 
Usually they will use actual testimonials, but read by actors on screen as they were the customer. Look for the fine print in the commercial. ;)
 
Did anyone bother to watch the video or read the article? This ISN'T A COMMERICAL. This is a 30 minute talk about them at some expo. During the expo they had a section where they said that they were talking with 2 users of the Galaxy Tab and that is where instead of actually talking to real customers with real stories about the product that they actual made up two stories and used actors. As MajorDomo said, that is normal for a commerical, but something like this might be going a little too far.
 
Actual customers would have been better, not because it would have been more honest (big plus, granted), but because the actors they used were complete and utter shit. I only watched part of it, but the two 'customers' I saw weren't believable in the slightest. Their commentary seemed contrived and unnatural, as if--shock!--they weren't actually familiar with their roles and were fumbling trying to ad lib their lines.

Dumb. Pure dumb.
 
You mean like the non-doctor/non-labtech/non-dentist actor wearing a white lab coat to associate themselves with a professional medical career image. We see the white lab coat, assume they are 'smart' like a 'doctor' presumably would be and we are to trust their advice as they tell us about this new type of toothpaste/toothbrush/acne cream/health care product?

This type of advertising has been done for 50+ years. I just never realized a new-york wanna-be seems-like-a-out-of-work filmmaker was a person you'd take advice from about what electronic product to buy.
 
Korrd said:
Actual customers would have been better, not because it would have been more honest (big plus, granted), but because the actors they used were complete and utter shit. I only watched part of it, but the two 'customers' I saw weren't believable in the slightest. Their commentary seemed contrived and unnatural, as if--shock!--they weren't actually familiar with their roles and were fumbling trying to ad lib their lines.

Dumb. Pure dumb.
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They should have hired the "Village People" instead.
 
Probably gave the actors money to buy the tablet and told to sit down and play with it for an hour. Makes they REAL customers and REAL users and actors all in one package. How nice for samsung.
 
My favorite part has to be were the film guy talks about how great the surround sound and 8" screen is for hd movies. For when he watches movies, with his wife, ........ ..... Ellen. I love the pause in the movie as he forgets his fake-wife's name.

50 cents says the first female name he though of was Oprah and his internal dialogue went "Nobody will believe that..." and then stumbled to eventually come up with "Ellen".
 
Wow. It's almost like Cecil B. Demil has come back from the grave. Talk about over-producing!
 
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