Warmish: Gamestop brand optical audio cable $15

I was at my local Gamestop today and while I was there I saw that they had 9.8 ft/3 Meter optical audio cables for $15. They are Gamestop brand so no name is on them, so I decided to pick one up and it works perfectly fine with my Xbox 360 and my digital receiver the cable is red and has a black netting wrapped around it. For $15 you can't go wrong, this cable is also listed as $20 on Gamestop's website.

Pretty cold actually, maybe only even close to a deal if you need it right away. Monoprice is much cheaper:

http://www.monoprice.com/products/subdepartment.asp?c_id=102&cp_id=10229&style=