350-400 is the sweet spot for a GPU imho.
Most cards that come out in the price range can easily do 1080p max settings or 1440p mid range settings.
If you want higher end gaming $650-700 is the price point you are looking at.
To be honest I feel they could have came out cheaper if they could. Cost possibly has gone up due to the pandemic so they priced it as competitive as they possibly could under the circumstances.