Also what's holding me back from jumping on the 780 price cuts is the BF3 benchmarks in the 290x review -- http://www.hardocp.com/article/2013/10/23/amd_radeon_r9_290x_video_card_review/6#.UnAzGhD8ymQ
25 minimum fps for 780 vs. 38 minimum fps for 290x (although nearly identical averages).
There are 3 pieces of critical info that make any decision to buy right now premature for me:
1) BF4 benchmarks
2) 290 pricing / reviews
3) 780 ti reviews
I also would like to see what Arctic Cooling has in store for the 290x.