Some users have recently had their accounts hijacked. It seems that the now defunct EVGA forums might have compromised your password there and seems many are using the same PW here. We would suggest you UPDATE YOUR PASSWORD and TURN ON 2FA for your account here to further secure it. None of the compromised accounts had 2FA turned on.
Once you have enabled 2FA, your account will be updated soon to show a badge, letting other members know that you use 2FA to protect your account. This should be beneficial for everyone that uses FSFT.
If they could say "We have the fastest single GPU card!" they would price it like that as we have seen in the past. I doubt they would change that now.
so, fudzilla saying $550 and wining in most benchmarks against 7970 actually means it not really quicker then 7970 because if it was, Nvidia would price it over 7970.