i'd usually wait for most games and definitely not pay 80$, but for this one I'll just use some CC points to get an Xbox Gift card and get it free day 1.
If this is true, MS should troll Sony back from the fiasco many years ago, assuming they dont follow the same or is this digital only? - how to share PS game
I've read the cancellation page was crashing due to the load since this was announced, not sure if that is actually true.
Still there has to be a price point where it's too much for most users, this could be it. For me it was well below this.