Forcing upscaling, and now AI hallucinated lighting instead of pre-baked in lighting are all economic decisions that have already been explained in this thread, it's about cutting costs on the gaming division while Nvidia is raking record profits on AI.
It's clear they're caring less and less...
Raster isn't easy anymore, because Nvidia has gamers believing they need acronym technologies to play games, to the point games shipping now are forcing RT and upscaling.
There isn't any limit to raster, that's simply Jensen marketing people on not increasing raw performance. AMD or Intel could...
It looks like an AI instagram filter, not surprised some people like this AI slop though.
Game developers will probably be forced by Nvidia to use this, so games will get even worse looking, especially those taking the financial incentive from Nvidia to launch AAA titles.