The lowest I saw was for an EVGA 11G-P4-6796-K3 for $820 so I jumped on it yesterday from EVGA direct. Looks like they went back up, though, to around $940 as of this morning. Just have to pull the string when you see a deal (or at least what you are willing to stomach).
The price has only went up $10.00 since 1988(Nintendo NES), so yes. I do not have a problem with it. I never pay full price due to the fact that I wait for sales or for the prices to drop.