Some users have recently had their accounts hijacked. It seems that the now defunct EVGA forums might have compromised your password there and seems many are using the same PW here. We would suggest you UPDATE YOUR PASSWORD and TURN ON 2FA for your account here to further secure it. None of the compromised accounts had 2FA turned on.
Once you have enabled 2FA, your account will be updated soon to show a badge, letting other members know that you use 2FA to protect your account. This should be beneficial for everyone that uses FSFT.
The lowest I saw was for an EVGA 11G-P4-6796-K3 for $820 so I jumped on it yesterday from EVGA direct. Looks like they went back up, though, to around $940 as of this morning. Just have to pull the string when you see a deal (or at least what you are willing to stomach).
The price has only went up $10.00 since 1988(Nintendo NES), so yes. I do not have a problem with it. I never pay full price due to the fact that I wait for sales or for the prices to drop.