BGR is reporting that in response to more and more people cutting the cord, both NBC and Fox have announced that they will be drastically cutting the amount of ads on their channels. Broadcast ad times on Fox were 13 minutes per hour this year, in an industry event last week, Fox Networks Group ad sales director Joe Marchese announced the company plans on cutting ad times to just two minutes per hour. NBCUniversal announced that it plans to cut the number of advertisements in a break by 20%.
This is a great move, and I can only hope that more networks follow suit. I have long said I wish we could go back to the way it was when you were watching "Show" sponsored by "Product," and not have the constant commercial interruption.
Linda Yaccarino, NBCU’s ad sales guru, told Variety that the change was directly driven by the limited-ad model of streaming services. “There are more and more consumers, whether it’s from Hulu or the Netflixes or Amazons of the world, who are liberated via technology” from having to watch the sheer number of advertisements shown on traditional television, said Yaccarino. “TV networks would be crazy to believe that anything other than commercial overhaul was anything other than inevitable.”
This is a great move, and I can only hope that more networks follow suit. I have long said I wish we could go back to the way it was when you were watching "Show" sponsored by "Product," and not have the constant commercial interruption.
Linda Yaccarino, NBCU’s ad sales guru, told Variety that the change was directly driven by the limited-ad model of streaming services. “There are more and more consumers, whether it’s from Hulu or the Netflixes or Amazons of the world, who are liberated via technology” from having to watch the sheer number of advertisements shown on traditional television, said Yaccarino. “TV networks would be crazy to believe that anything other than commercial overhaul was anything other than inevitable.”