CommanderFrank
Cat Can't Scratch It
- Joined
- May 9, 2000
- Messages
- 75,399
It was definitely a high stakes gamble, but Jeff Bezos was able to raise the price of Prime by $20 bucks and actually increase Prime subscriptions by 50%. In any business circle anywhere, that would be considered a big win in anyone’s book.
On a base of tens of millions, worldwide paid membership grew 53 percent last year — 50 percent in the U.S. and even a bit faster outside the U.S.