What do they owe you?
They don't owe me anything. However, I also don't owe them anything.
If their product doesn't meet my expectations for the price, I'll just have to wait until I deem the price acceptable for what they're giving me.
For a PC game, that means if it's an "account linked" game, it's immediately less valuable than a console game I can resell. If it's $60 new on launch day for a console, and I can resell it for ~$35, then the highest non-resellable PC launch price I'd be willing to pay is $25.
If it's a non-resellable license, it's value is greatly diminished over a product I own as the two items aren't even close in value, as such the price I'm willing to pay is adjusted accordingly.