440W load! 41C/95C temps! Wow.
If anything is getting smoked it's that 290 after you've been playing games for a few hours.
I was interested in this card but 440W is ridiculous and that's not even an overclocked version and on a system with not much connected, so you're looking at about 500W power draw with an OC version on a normal system. I hope this can push the nvidia prices down even more.
Had to make a new user name to not get more check marks against your real account?