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Deleted member 108676
Guest
Wrong. I can guarantee the text on a logo doesn't mean a thing to me. As an example I usually buy off brands. I'm concerned with unit prices and product composition. If the ingredients are the same in relative quantities I buy the cheaper unit price product, I don't really care what the logo looks like. My primary concern is the product, the packaging doesn't matter (as long as it's sturdy enough to fit my transport and storage needs). I view prices as $/lb or $/oz., not $2.99 for a package.
It doesn't matter if you buy based off of price, your perception of the product will be affected, though.
A co-worker of mine has a masters in marketing. The research is there to back up what I'm saying, because I'm citing what he is paid to do for a living. Just because you by off brand for the PRICE, doesn't mean that you aren't subliminally affected by marketing, no matter what you think.