YouTube TV announced this morning that as the result of a multi-year partnership it will become the presenting sponsor of the 2018 NBA Finals per an article from TechCrunch. YouTube is hoping the move will raise awareness of the streaming service, and the deal will also see YouTube TV be the presenting sponsor for the WNBA Finals, and the NBA G League.
Call me skeptical, but I don't think this will help, based on the response we say earlier this month when YouTube TV raised the price by $5 per month.
“The NBA and ESPN have a history of creating innovative sponsorships, and this certainly qualifies,” said Wendell Scott, Senior Vice President, Multimedia Sales, ESPN, in a statement. “YouTube TV is a next generation partner for an ascendant league and we look forward to working with them to maximize the impact of their investment across ABC and the ESPN platform.”
Call me skeptical, but I don't think this will help, based on the response we say earlier this month when YouTube TV raised the price by $5 per month.
“The NBA and ESPN have a history of creating innovative sponsorships, and this certainly qualifies,” said Wendell Scott, Senior Vice President, Multimedia Sales, ESPN, in a statement. “YouTube TV is a next generation partner for an ascendant league and we look forward to working with them to maximize the impact of their investment across ABC and the ESPN platform.”