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MediaTek is arguing that the gap is beginning to close between flagship smartphones and cheaper, mid-tier devices. The company’s thoughts are largely promotional, as it is gearing up to launch a new chipset that targets the latter, but they may have a point: even lower-cost mobiles these days offer features and performance that is adequate for the majority of users.
“I think we’ve reached some inflection point in the industry,” said Finbarr Moynihan, MediaTek’s General Manager of Corporate Sales, to TechRadar. “Of course, the flagships will have their spot and keep advancing the technology, but somehow the experience and value for money equation is starting to resonate with consumers.”
“I think we’ve reached some inflection point in the industry,” said Finbarr Moynihan, MediaTek’s General Manager of Corporate Sales, to TechRadar. “Of course, the flagships will have their spot and keep advancing the technology, but somehow the experience and value for money equation is starting to resonate with consumers.”