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Best Buy will begin holding retail demos of Microsoft's new superpowered console this weekend, offering up Madden 18, Forza 7, FIFA 17, Minecraft, Final Fantasy XV, Super Lucky’s Tale, and Rocket League in 4K. As of right now, the demos will be available at 40 Best Buy stores in 20 cities, and they'll be coming back for four more unspecified weekends throughout the fall.
These sorts of demos are absolutely essential for selling the Xbox One X. Generational console leaps make for good ads: ideally, the graphics are improved in such a way that they can be easily communicated just by throwing up some impressive-looking scenes on TV or Youtube, and they shouldn't need any special explanation for why they look good. The 4K upgrade that is that Xbox One X is a bit trickier: it's difficult to communicate outside of ideal circumstances, and TV ads are all but useless in a world where nobody is going to be watching ads on a 4K TV and a 4K broadcast.
These sorts of demos are absolutely essential for selling the Xbox One X. Generational console leaps make for good ads: ideally, the graphics are improved in such a way that they can be easily communicated just by throwing up some impressive-looking scenes on TV or Youtube, and they shouldn't need any special explanation for why they look good. The 4K upgrade that is that Xbox One X is a bit trickier: it's difficult to communicate outside of ideal circumstances, and TV ads are all but useless in a world where nobody is going to be watching ads on a 4K TV and a 4K broadcast.