Reasons for XFX, pretty simple and mostly because they are [H]ard;
not just this card but previous models as well.
1) Good card design; especially when looking at air flow (not dumping heat back in the case like other designs).
2) Everything that's needed. O.k. this card has more, but generally the cards are pretty complete stock needing little modifiation if any.
3) The XFX's have overclocked very well without artifacts on both the memory and core based on past experience with mine and friends cards.
4) B/C they are just as beautiful in the graphics card world as post #3 is the auto world. Except in black .
The thing I appreciate and the reason why I buy XFX products is because they're in the best interest of the gamers.
Gamers being people that play hard in order to have an escape from reality. Some people need an out... for some people it's road trips, for some it's alcohol, and for some it's sweet PC gaming at Max settings.
I for one am the kind that likes to play any game at max settings. In order to do that I need a sweet piece of XFX hardware... namely an XFX Radeon HD 6990.
I work in a Psych Hospital so it's imperative that I can make the most of my free time (At max settings).
Toss me one o' those Badass pieces of hardware will ya?