It seems to still be about $ 2,000 at minimum, for not much interesting stuff. These high-end pre-built PC's never work out cheap when you want to strip it down to the bare essentials.
Good find, nonetheless. It's good to see custom-built PC's already use these.
That's about as low as you can get it yeah, but it isn't actually THAT bad of a markup when you add the components together:
For example, this is the case they use: Link
It's a gorgeous aluminum case, but looks like a pain in the ass to deal with yourself. Might not be the worst premium to pay to have somebody else do it.
Also, I would really like to know how they managed to mount the h100i clone on the narrow ILM mobo... if anybody has any ideas on that one I'd love to hear it. Perhaps the ASRock included bracket fits the h100i?