Microsoft is kind of in a no win situation ... they are in a competitive market where they must add new features to stay competitive and up to date ...
This makes no sense. They have a monopoly on the desktop to an absurd extent. How is adding shitloads of spying - which cannot be completely disabled - required for them to "stay competitive"?
In the post Windows 7 era they really seem to have a knack for creating worthless features that only create negative perception, backlash and generally piss customers off.