Why does Asus makes things like this

[Stoly]

Why does asus have so many variants in its phone models, its quite confusing.

So I read about the new Asus Zenfone 2 Laser. The specs and price caught my eye.
An octacore snapdragon 615
5.5" Full HD display
Adreno 405 GPU
3gb ram
16/32gb storage
$199.


So I go and search for reviews but find that it doesn't have 8 cores but a 4core snapdragon 410/adreno 306. Then I go to the asus web page and its 6"screen with S616.

There's at least 6 variations the the Zenfone 2 Laser, all of them with different specs, features and prices.

At that point I'm just giving up and probably going for a MotoG.

 

[paperwastage]

Samsung does this this too. Guess how much galaxy phones are out there? some of them, different CPUs within the same model (eg qualcomm for USA, exynos for non-usa versions)

http://www.gsmarena.com/results.php3?sQuickSearch=yes&sName=samsung+galaxy

38 phones in 2015
http://www.gsmarena.com/results.php3?nYearMin=2015&sMakers=9

 

[Gookitron]

Your best chance of finding the phone you want is using the actual model numbers. I had to do this when researching the Sony Z phones.

For example I found the following with the zenfone laser 2:
ZE500KL
ZE550KL
ZE601KL

Could be different antennas among the spec changes.

At least Samsung has different common names amongst their models (for the most part).