I clearly remember paying $ 600 plus dollars 10 years ago for an EVGA SR-2 which I still have. Still worth that much today just about. I mostly build 2 processor servers and they are not inexpensive (WCG). Now for main stream I have a hard time paying more than $ 350 for a motherboard. I still find that expensive. Thing is some of the more expensive board do come with better features. That does cost some money in the end.