AMD continues to shoot themselves in the foot.
The launch of the 6800 and 6900 series cards drew interest given that despite using slower GDDR6 versus Nvidia's GDDR6X, there was more of it.
With Nvidia upping the ante in terms of VRAM capacity even on cards that use GDDR6, AMD may find themselves between a rock and a hard place in terms of sheer sales figures.
The fact that Nvidia has decided to increase VRAM coupled with their additional features, may influence user decisions moving forward.
I suspect Nvidia will start bringing significantly more cards to market now, even if from their lower tier parts...RTX3060, 3070, etc...
Every sale of an Nvidia GPU represents one less for AMD.
AMD made a great product this time out and they knew it.
The irony is... AMD may fall victim of their own success and greed this time out...much as Intel has and Nvidia will at some point.
The time between launch and the launch of Nvidia's Ti/Super/Ampere refresh cards was really AMD's time to shine. Don't know about you but I've seen 0 AMD cards here since they supposedly "launched". While Nvidia is bad as well, I at least periodically see 3090's, 3060 Ti's hit over here. Not fast enough for me to pick one up as a working person, but still.