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It required a lot more memory even for business class workstations (at a time when memory was still very expensive), had poor driver support for just about anything not made by IBM and frankly had a lot of IBM's anti-intutative UI features (after OS/2 died it seems like those efforts where transfered to the Lotus Notes UI). It's support for existing DOS and 16bit Windows apps was not that greatdespite IBM having all the source code to both those operating systems.
The poor support for existing hardware and software wouldn't have been too bad if that fancy 32bit protected mode multitasking could be used to bring in apps not possible in Windows and DOS, but IBM was firmly committed to killing this too. Back then you couldn't walk 3 feet at a developer tradeshow without a Microsoft rep handing you a free stack of disks with the Windows SDK and a pin or sticker proclaiming how you wanted your next application to be developed for Windows. Down at the IBM booth, assuming you could get a guy who would do more then just blow hot air at you, you could buy the OS/2 SDK for the low tradeshow price of just $300.
OS/2 began as a joint project between MS and IBM (there was for a time Microsoft OS/2, just like there was IBM DOS). At the time Microsoft sang the praises of OS/2 because it seemed like the only sure way forward - sure they could dump millions and the best talent on 16bit Windows, but because Windows was just a shell over DOS it was still possible for a guy in his garage with a good idea to make something better. This is not to say that Microsoft didn't think they had the best talent, but that the low cost of entry for making a 16bit graphical shell gave it too much of a 'luck' factor to bet the company on.
Things where not all roses with IBM of course - IBM had a sales culture controlled by guys who throught the only business worth persuing involved a golf game with the client (which is why they treated home computing with distain) and this frequently conflicted with the nerd culture at Microsoft. One of the most cited disagreements was IBM's forcing lines of code as the single measurement of performance and success.
But something happened that changed that luck based assessment of the shell market - a company called Apple, who had used some of Xerox's Star Workstation ideas about user interfaces, decided that they owned all graphical interfaces that used Xerox's icons and windows. Everyone is familar with Apple sueing Microsoft for it, but most people don't remember all the other GUI makers who didn't have the money to stand up to them and got steam rolled out of the computing business. When the dust finally settled Xerox had filed suit against Apple for stealing their ideas (the judge decided the statue of limitations had already run out), and Apple had settled in Microsoft's favor out of court to prevent a ruling against them which would have opened them up to counter suit by all the companies they had crushed.
The market had effectively been cleared of everyone but Apple, Microsoft and IBM.
At this point Apple didn't have a hope because in addition to sueing all those PC companies, they had been sueing their own third party developers. At the end of the 80s they had scared off their own support and it would be 7 years before Jobs returned and got people to buy an expensive computer by making it chic. IBM still hated the home market and continued to sabotage their own efforts, treating consumers and their own programmers poorly. In 1994 IBM launched OS/2 Warp, in hopes of heading off Microsoft's upcoming Chicago OS (Windows 95). To give an idea of how well Warp went over, those who got their disks on launch day where treated to an OS that could only be installed as an upgrade to their competitors OS (the 'red' edition which would install over Windows). Existing OS/2 customers who tried upgrading got an unusable computer thanks too a buggy installer.
Meanwhile Microsoft had an open field to sell 16bit Windows. They introduced new buttons and stickers with 'I want my next computer preinstalled' which brought in a new idea for PCs - a computer you could buy from your local shop that you just had to plug, instead of reading a 300 page manual first (it would be years before installing an OS became easy enough for the average person to do without a lot of gotchas). That campaign is mostly remember for the fact that shops also got a discount if they preinstalled the OS (which was judged illegal in Microsoft's anti-trust trial) but it did help usher in a new wave in computing that really launched home computing when Windows 95 finally came out.
So what happened to OS/2? It ended up in banks and a few other big businesses where the decision makers where far removed from the actual workings of the business and could be wined and dined the way IBM liked - lots of gold plated support contracts and 'discounts' worked out over 18 holes. On the consumer market it flumped due to high hardware requirements, poor hardware support, poor developer support and a generally disinterest in the lowly worker who had to use the machine. Eventually IBM streamlined their business to focus on what they really where - a sales company - and dumped or sold all that internally developed but ultimately non-unique stuff that cost them money (IBM still does R&D into things that aren't commodity items, like the recent Watson). OS/2 was replaced with Linux and the hardware division was sold to Lenovo (it has recently come to light that it was sold to Lenovo in part to gain favor with the Chinese goverment for future sales).
Things where not all roses with IBM of course - IBM had a sales culture controlled by guys who throught the only business worth persuing involved a golf game with the client (which is why they treated home computing with distain) and this frequently conflicted with the nerd culture at Microsoft. One of the most cited disagreements was IBM's forcing lines of code as the single measurement of performance and success.
Guys like Quarterdeck and Digital Research (GEM)?
Isn't this how Windows NT came about? IIRC, it was planned to be the successor to OS/2 1.3 and initially the Windows name wasn't even considered for the NT line. It was just known as "NT OS/2" (the letters NT meaning that it was going to be released on Intel's then-upcoming i860 architecture, under the codename "N-Ten").
Also, didn't Windows 3.x borrow a lot of the GUI elements from OS/2?
Whatever else you might say about Bill Gates, he was adaptable. And let's not forget that the launch of Win 95 was a major consumer event. Did IBM ever do anything like that with OS/2? If they did, I don't remember.
OS 2 1.3 was strictly command line. OS/2 2.0 was the first OS/2 variant that had a GUI.
Windows had a GUI interface long before it was grafted onto OS/2. OS/2 2.0 was really solid, but its graphical interface didn't make any sense to me as an end user. Minimized applications went into an icon that you had to open to see a window of minimized icons. Made no sense at all to me.
At the time, I could sit in front of either a Mac or a Windows box, and the visual metaphors made sense without a manual.
Windows happened to OS/2.
I attended the OS/2 3.0 launch event in New York City in the mid-90's. The "guest speaker" was to be Patrick Stewart so people were really pumped up. However, at the last moment they had Kate Mulgrew (Captain Janeway from Voyager) come out instead. They said it was "a new OS so they wanted a new spokesperson".. At this point I don't think Voyager had even aired yet so this was pretty weird and it was a letdown. I think I still have the watch they gave me.Whatever else you might say about Bill Gates, he was adaptable. And let's not forget that the launch of Win 95 was a major consumer event. Did IBM ever do anything like that with OS/2? If they did, I don't remember.
Are you sure about that?
But that sounds exactly how the MS-DOS Executive from Windows 2.x and Program Manager from Windows 3.x worked. Or were you refering to Windows 95?
since the begining, ibm always thought that the money was on hardware, and not software. they really lost a big one.
It required a lot more memory even for business class workstations (at a time when memory was still very expensive), had poor driver support for just about anything not made by IBM and frankly had a lot of IBM's anti-intutative UI features (after OS/2 died it seems like those efforts where transfered to the Lotus Notes
UI). It's support for existing DOS and 16bit Windows apps was not that greatdespite IBM having all the source code to both those operating systems.
That campaign is mostly remember for the fact that shops also got a discount if they preinstalled the OS (which was judged illegal in Microsoft's anti-trust trial)
This.
Once it switched from Windows 3.x to Windows 95, it was over.