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In before “that’s a lot of data to store on one drive”: Western Digital has begun to ship its 3.5” WD Gold HDD with 12 TB capacity, which relies on the same platform as the HGST Ultrastar He12 launched this year. According to AnandTech, the main difference between the WD Gold and the HGST Ultrastar He12 is the enterprise options for the latter: there are models with the SAS 12 Gb/s interface and there are models with SED support and Instant Secure Erase feature.
Where the HGST-branded drives are made available primarily through B2B channels, the WD Gold are sold both through B2B and B2C channels and thus can be purchased by wider audiences. For example, boutique PC makers, as well as DIY enthusiasts, may start using the WD Gold 12 TB for their high-end builds, something they could not do with the HGST drives. These HDDs may be considered as an overkill for desktops, but since WD’s desktop offerings top at 6 TB, the WD Gold (and the perhaps inevitable future WD Red Pro 12 TB) is the WD’s closest rival for Seagate’s BarraCuda Pro drives.
Where the HGST-branded drives are made available primarily through B2B channels, the WD Gold are sold both through B2B and B2C channels and thus can be purchased by wider audiences. For example, boutique PC makers, as well as DIY enthusiasts, may start using the WD Gold 12 TB for their high-end builds, something they could not do with the HGST drives. These HDDs may be considered as an overkill for desktops, but since WD’s desktop offerings top at 6 TB, the WD Gold (and the perhaps inevitable future WD Red Pro 12 TB) is the WD’s closest rival for Seagate’s BarraCuda Pro drives.