Nebell
2[H]4U
- Joined
- Jul 20, 2015
- Messages
- 2,382
This article caught my attention:
https://venturebeat.com/2018/08/24/the-3-blunders-of-nvidias-rtx-2080-video-card-event/amp/
Especially this part:
https://venturebeat.com/2018/08/24/the-3-blunders-of-nvidias-rtx-2080-video-card-event/amp/
Especially this part:
But you want to know what is especially wild about all of this? RTX 20-series is barely a price increase over GTX 10-series at all. What’s really happening here is that Nvidia switched the damn names around.
A 2080 Ti at $1,000 (let alone $1,200) seems off the charts compared to a 1080 Ti at $700, right? But the 2080 Ti is really the Titan model for this new Turing architecture — the Pascal Titan XP, for example, sells for $1,200. The 2080 at $700 is the same MSRP as a 1080 Ti. And a 2070 at $500 is actually a price drop from the $550 for a GTX 1080.
So instead of launching with the 2080, 2080 Ti, and Titan Turing at comparable prices to the 1080, 1080 Ti, and Titan XP, Nvidia abandoned its naming structure. I have no idea why it would do this. It could call these cards whatever it wants, so I don’t know why it would pick monikers that would invite unfavorable price comparisons.
If I had to speculate, I would guess that Nvidia doesn’t sell a lot of Titan cards. Its xx80 Ti models, however, have a reputation for giving you all the power you would ever need at a much more friendly price. Maybe Nvidia thinks that by putting the Ti name on what is essentially a Titan card, it can get more people to spring for the higher price. I have my doubts about that.
But whatever the reason, it was obviously a mistake because, again, it is giving people another reason to hesitate and take a closer look at ray tracing.