Video Streaming

Alright, I'm looking at setting up a Windows Server box that will be used for me to stream video to this said device where it will redistribute the video to whomever watches it from the website.

I know I can setup windows media encoder to stream to a server which I have done before, but I now want to stream to my own server/website. I am however unsure what needs to be setup on the server side.

I'm not worried about the bandwidth and all that as I will find that hosting solution after I have figured out the rest. Does anyone have any ideas?

The reason why I wish to do this my self is so I can have more control over the media, and to learn more in my networking/administration field.