I don't know why the V2400W is free shipping. Every other monitor I added to the cart had $30 or so for standard shipping except for the V2400W. The "thankyou10" code worked as well, so the final price was $423 ($439 - $43.9 + $28 for Minnesota tax) which I jumped all over. Anyone who is interested in buying this monitor might want to see if the free shipping works for them (I tried various zipcodes and all of them fell into the free shipping zone).