What's Twitter's brilliant plan to attract new users? Starting today, the company is going to spend a lot of money rolling out digital videos and marketing ads that re-explain to people what they do and who they are. Ummmm, what?!? But what about the people who know the brand but don’t use Twitter? We asked lots of questions and two key themes emerged. First, most didn’t know or simply misunderstood what Twitter was for - many thought of Twitter primarily as a social network, a place to find and connect with friends and family members. Second, they thought if they wanted to use Twitter, they were “supposed to Tweet every day” and didn’t think they would have that much to say. We realized we had some explaining and clarifying to do!