Twitch Streamer Ninja Was Paid $1 Million by EA to Stream 'Apex Legends'

Discussion in 'HardForum Tech News' started by cageymaru, Mar 14, 2019.

  1. cageymaru

    cageymaru [H]ard as it Gets

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    According to Reuters, Twitch streamer Ninja was paid $1 million to stream the battle royale game 'Apex Legends' to his 13 million followers on February 5, 2019. He also tweeted about the event to his fans. $1 million "is more than twice media reports of Ninja's monthly earnings from streaming his regular appearances on Fortnite." EA greatly benefited from the promotion as its "stock price and market value rose 16 percent, or $4 billion, in the three days after Apex Legends launched and a month later the game has 50 million users, a quarter of Fortnite's 200 million."

    Other popular Twitch and YouTube stars such as Shroud were compensated to play the game. Shroud recently fell off his scooter at 55 mph and severely injured his "keyboard" arm. He wasn't wearing safety equipment. His friend Just9n explains what happened in this NSFW video due to language. Shroud documented his injuries on his Twitter account.

    "They did a fairly comprehensive job at pulling together all of the relevant game influencers in this genre," said Kevin Knocke, a vice president at esports infrastructure firm ReKTGlobal. "This was a really well coordinated poaching of the top influencers the likes of which has not been seen so far in esports," he said, suggesting that EA had also roped in streamers better-known for playing other blockbusters like "Call of Duty" or "PUBG".

    "We really wanted to create a day where you couldn't escape Apex if you cared about games and we wanted it to feel like an event was happening everywhere around the globe on that day," Drew McCoy, lead producer at the EA studio that created Apex Legends, said in an interview. "We had streamers from all over Europe, LatAm, North America, Korea, Japan so that we could get our message out there and people would see the game," he said.
     
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  2. Bigshrimp

    Bigshrimp Limp Gawd

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    He got paid to advertise their game. Nice money that's for sure.
     
  3. GoldenTiger

    GoldenTiger [H]ard as it Gets

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  4. DedEmbryonicCe11

    DedEmbryonicCe11 [H]ard|Gawd

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    Something about rubes and their money something something.:oldman:
     
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  5. Derangel

    Derangel [H]ard as it Gets

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  6. Darunion

    Darunion 2[H]4U

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    Shroud recently fell off his scooter at 55 mph and severely injured his "keyboard" arm. He wasn't wearing safety equipment.

    Are we just not gonna talk about this badass? I mean I am picturing The Fonze right about now.
     
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  7. Grimlaking

    Grimlaking 2[H]4U

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    He was probably jumping a shark tank on his scooter.
     
  8. focbde

    focbde Gawd

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    Anyone else sick of even reading the word 'influencer'?
     
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  9. Iching

    Iching [H]ard|Gawd

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    He was lagging too much.
     
  10. ND40oz

    ND40oz [H]ardForum Junkie

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    Seems like a good use of their marketing budget.
     
  11. odditory

    odditory [H]ardness Supreme

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    $1mil boosted their stock price $4b, and kick-started the Apex Legends money printer - I would call that a pretty good move
     
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  12. stashix

    stashix Limp Gawd

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    "They did a fairly comprehensive job at pulling together all of the relevant game shills in this genre," said Kevin Knocke, a vice president at esports infrastructure firm ReKTGlobal. "This was a really well coordinated poaching of the top shills the likes of which has not been seen so far in esports," he said, suggesting that EA had also roped in streamers better-known for playing other blockbusters like "Call of Duty" or "PUBG".

    "We really wanted to create a day where you couldn't escape Apex if you cared about games and we wanted it to feel like an event was happening everywhere around the globe on that day," Drew McCoy, lead producer at the EA studio that created Apex Legends, said in an interview. "We had shills from all over Europe, LatAm, North America, Korea, Japan so that we could drive our profits up and people would fall for it," he said.

    FTFY
     
  13. SixFootDuo

    SixFootDuo [H]ardness Supreme

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    Feels good that I have my own mind and thought process and that I do not follow others for the sake of wanting to fit in or noticed or to be one of the cool kids.

    The same millions of people that play this game are the same millions of people that listen to the same top 40 music. No thanks. A lot better games out there, and music.

    Also, other people can play this game. There are a lot of great players out there. It wouldn't take much to put some of these players under contract and get them to influence whatever publishers games are out there. EA can't put Shroud or Ninja under a contract but they can others who would gladly sign for $100K a year all day long.
     
  14. demondrops

    demondrops Limp Gawd

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    why i generally dont like "influencers"
     
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  15. Delicieuxz

    Delicieuxz Gawd

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    I'd do it for only $900,000.
     
  16. Exavior

    Exavior [H]ardForum Junkie

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    Because they make money?
     
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  17. SomeoneElse

    SomeoneElse [H]ard|Gawd

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    Where was this type of thing when i was younger? I would have loved to get paid to play games all day....
     
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  18. Laowai

    Laowai Gawd

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    I don't know what kind of job a 'twitch streamer' is, but good for him.
     
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  19. joobjoob

    joobjoob Gawd

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  20. nightanole

    nightanole [H]ard|Gawd

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    Feb 5th, $92.52
    Feb 6th, $80.21

    March 6th, $94.77
    sep 28 pre crash, $120.49

    The stock market is only down 5% from the sep 28 highs....
     
  21. djoye

    djoye 2[H]4U

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    Must be nice!
     
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  22. Armenius

    Armenius I Drive Myself to the [H]ospital

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    I still don't know who this "Ninja" guy is.
     
  23. ryno9100

    ryno9100 Limp Gawd

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    A very popular (and incredibly good, skill-wise) Fortnite streamer. I think he was the biggest one for Fortnite. Getting someone that big in the Battle Royale streaming scene to play your new battle royale game is pretty big.

    Basically, he's nothing special, apart from being good at a video game. He just happened to hit the Twitch lottery.
     
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  24. Westwood Arrakis

    Westwood Arrakis Limp Gawd

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    I want to file a complaint with my parents, teachers, and peers for crushing my dreams of playing video games for a living when I was 9 years old.
     
  25. Guarana [BAWLS]

    Guarana [BAWLS] [H]ard|Gawd

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    And (afaik) he has managed to not have any huge scandals wreck him yet?
     
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  26. Armenius

    Armenius I Drive Myself to the [H]ospital

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    Have you forgotten about the whole hullabaloo when he said he'd never stream with a woman? They're still trying to go after him for that.
     
  27. Nolan7689

    Nolan7689 [H]ard|Gawd

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    Alternatively though, there’s nothing wrong with people enjoying those things nor are they explicitly trying to “fit in” or be “one of the cool kids”. It’s asinine to assume so.
     
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  28. Snappshoota

    Snappshoota [H]ard|Gawd

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    Isnt that the truth!

    I had my step father over a few months ago, and he was asking about some games. We got on to the story about how people are making money playing video games, and he didnt believe me till i showed him twitch. His jaw dropped, and I told him thanks for fucking my life up! I could've been a pro gamer, but no I had to "grow up!" Lol
     
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  29. Zepharus

    Zepharus Gawd

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    Lemmings the whole lot of ya
     
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  30. Guarana [BAWLS]

    Guarana [BAWLS] [H]ard|Gawd

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    I don't pay a lot of attention to streamers, so I had forgotten that one.
     
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  31. vegeta535

    vegeta535 2[H]4U

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    I think they can spare a million dollars on some marketing when the game itself brings in hundreds of million a month.
     
  32. GoodBoy

    GoodBoy [H]ard|Gawd

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    I've been playing some Apex Legends. Word of mouth with my friends, plus I recall reading about it on [H].

    Who has time to watch streamers?? My god must be a lot.

    Out of all of those who streamed Apex for that day, did any stick with it? How has the game that is streamed (across all the streamers) changed since Apex Legends launched.
     
  33. nightanole

    nightanole [H]ard|Gawd

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    yea that was a dammed if you do, dammed if you dont moment. You have to have +9 charisma and job's reality distortion bubble hat to get out of that one free and clear.
     
  34. Oldmodder

    Oldmodder Gawd

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    I can read and understand, but my mind are still like WHAAAAAAT

    So a single person getting watched by other persons playing a game are a influencer, don't you mean just a flu ? cuz really that's sick right there, and by sick i don't mean gangsta sick but good old fashioned puking up your guts sick.
     
  35. exlink

    exlink [H]ardness Supreme

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    I'm fairly confident you can say that Ninja wasn't solely responsible for the popularity of Apex Legends and EA's stock boost. When the game came out nearly every single large streamer played the game. Ninja helped but you can't say that the $1 million investment in him was what solely boosted the stocks and kick-started the "Apex Legends money printer". Not to mention I'm fairly confident Shroud has had the highest viewer count for Apex Legends and his channel sky rocketed in popularity.
     
  36. tbonepat11

    tbonepat11 Limp Gawd

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    Well played kid. Go get yours!
     
  37. shad0w4life

    shad0w4life Gawd

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    Oh that injury was so satisfying, really hate the trend of people getting paid to be a sub part idiots, step daughter is watching that crap every morning on youtube, just people screaming about crap, feels like humanity is going backwards rather than aiming for the stars. At least people like Bezos are still raking in the money and putting it into space exploration.
     
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  38. shad0w4life

    shad0w4life Gawd

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    Everyone is good at fortnite, there's zero way to rank anyone with all the auto aim assist exploits etc.

    He's just a flamboyant idiot cashing in from other idiots, copying pew di pie formula.
     
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  39. NickJames

    NickJames [H]ardness Supreme

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    Shroud was also paid by EA to stream Apex. I wouldn't doubt most of the top 10-25 streamers were paid by EA in some way to jump start the Apex train.
     
  40. FrgMstr

    FrgMstr Just Plain Mean Staff Member

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    Humanity...
     
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