I'm also just now realizing, after moving to a modern IPS display, just how much people underplay the colors on these things. Yes, the contrast isn't all there, but man, vibrancy clearly plays a bigger role than I thought (at least to some people), because my new LG IPS pops more than a lot of high end VA's. I'd say overall image quality is on par with them, if not somewhat higher. And mine doesn't even use nano-IPS, it's just the normal stuff. I wouldn't call myself an IPS evangelist, but until OLED comes around everywhere (who knows when that'll happen), I'm more than content with it.the LG is more vibrant is because alot of the colors really pop! I like that alot, yeah the Asus has better contrast ratio, and I did think the image looked good on that Asus too but the LG nano-IPS vibrancy of the colors really won me over on the image quality front too. Colors look more solid, and not so soft as it did on the Asus.