Fancensus has researched the growth of video game influencers on platforms such as YouTube and Twitch. The amount of views that the top 10 influencer channels on YouTube receive are growing by 40% on average. The top 100 influencers saw growth of 2.5 billion views. To ignite this growth, influencers have narrowed the list of games presented to their audience. In 2016, influencers covered 383 games on average a year. In 2018, they only cover 28 games on average with half being AAA titles. This narrowing of the scope of these channels is because of the meteoric rise of games such as Fortnite and exclusive deals with major publishers. Influencers have learned to stick to the bread and butter games instead of creating variety content. "GhostNinja is one that has reaped massive view growth in 2018 when comparing to 2017 - however, when delving into his game preference, out of 497 videos in 2018, 493 were indeed on Fortnite." Twitch is a different beast as it is just starting to grow. Over a four week period, the average peak views for a channel in the top 100 on Twitch is only 27,000 people. But those Twitch channels are experiencing follower growth as an average of 36,000 people chose to follow those channels during that time. Right now Twitch isn't a threat to YouTube but that could change in the future as it has Amazon backing it. For example, Apex Legends focused on influencers at its launch and it has seen excellent coverage on YouTube and Twitch. In general, influencers are posting the same number of videos over the last three years -- on average, just over one video a day -- but their staying power as a Top 10 influencer is being constantly challenged. Only half of the Top 100 influencers of 2018 are still holding their position when compared to 2017, and 20% are channels news to our monitoring system. In summary, these analytics suggest it's getting tougher to find beneficial influencers that drive views for your product with so many focusing on a small subset of games. I believe influencers have over the last five years facilitated growth for our industry. In addition, they may have also assisted in increasing the 'shelf life' of top physical and digital games. Even if many seem to live the life of luxury, we should and will ultimately embrace them for many years to come.