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Becoming a trillion-dollar company is no modest achievement, but TechCrunch doesn’t think Apple should be receiving that much celebration: one writer accuses Cupertino of being cheap and ”screwing us over” in at least five ways, which include poorly made peripherals, exploitative subscription setups, and “dongle hell”: apparently, 2018 iPhones won’t come with a Lightning to Headphone Jack Adapter.
We still turn to Apple because it makes the best core products. But the edges of the customer experience have frayed like the wires of a Lightning cable. The key to Apple’s fortune is obviously selling high margin iPhones, not these ways it nickels and dimes us. But the company has an opportunity to raise its standards after this milestone, and win back the faith that could push it to a $2 trillion market cap.
We still turn to Apple because it makes the best core products. But the edges of the customer experience have frayed like the wires of a Lightning cable. The key to Apple’s fortune is obviously selling high margin iPhones, not these ways it nickels and dimes us. But the company has an opportunity to raise its standards after this milestone, and win back the faith that could push it to a $2 trillion market cap.