Let people buy what they want. It's their money. If you don't want to pay that kind of money to get a 2080 type card, then get a 1080Ti or such for whatever you can afford.. No one is forcing anyone to buy one. Yes, the price is too high at the moment in my opinion, but CONSTANTLY complaining about it just makes people look dumb i think. Unless a huge portion of their customer base doesn't buy it, nothings really going to change too much. Plus, if 5-6 months down the road, it goes down in price to $900-1000 or possibly even lower, (Yeah, Right!) people will be praising the stars for it about what a great deal it is now. I have a Titan XP atm. Would i like a 2080Ti? Yes i would. But i'm perfectly willing to wait and see if anything better comes out. If not, then chances are i'll be able to pick up a 2080Ti hopefully when it's a little cheaper or at least not being gouged by the retailers like it is right now.