Gaming/Content agreed, Didn't see specs on the Ultras. Not sure if AMD can compete there.This only continues to work if Ice Lake is pretty much a no-show, as it has been. If Intel could get its act together on 10nm mobile in any sort of volume, it would totally decimate the entire thin/ultralight segment (which is a HUGE part of the laptop TAM).
That said, Ryzen 7 4000 mobile APUs are looking pretty damn sweet if you want gaming/creation. Still at over 3lbs, there are not a lot of folks that want to pack that around.