The Age of Apple is Over

Discussion in 'HardForum Tech News' started by HardOCP News, Sep 13, 2016.

  1. HardOCP News

    HardOCP News [H] News

    Messages:
    0
    Joined:
    Dec 31, 1969
    Not only does this article claim that the "age of Apple" is over, it goes a step further saying that the company has become the new Microsoft. Is the author of the article on to something or just on something?

    This week, Apple unveiled iPhone 7 — or, rather, the company’s Twitter account accidentally leaked the release video before CEO Tim Cook could make the announcement. It’s no big deal because iPhone 7’s most noteworthy upgrades are that it comes in black, is water resistant and no longer has a headphone jack. Nothing earth-shaking.
     
  2. Grimdaria

    Grimdaria n00b

    Messages:
    11
    Joined:
    Jan 6, 2012
    Another Apple shaming article? *sigh*

    So, the iPhone 7 added nothing earth-shaking. Show me another phone that has.
     
  3. Cyraxx

    Cyraxx 2[H]4U

    Messages:
    4,059
    Joined:
    Feb 21, 2005
    Apple is based entirely on a handful of products that generate 95%+ of their revenue - usually centering on 1 or 2.

    It is not Microsoft, it will never be the enterprise mecca equivalent of Microsoft.
     
    Stryker7314 and Vercinaigh like this.
  4. DPI

    DPI Nitpick Police

    Messages:
    10,955
    Joined:
    Apr 20, 2013
    Unfortunately, Microsoft isn't Microsoft anymore either. They're IBM.
     
    otherweeb likes this.
  5. Bandalo

    Bandalo 2[H]4U

    Messages:
    2,660
    Joined:
    Dec 15, 2010
    Don't worry, the iPhone 8 will be revolutionary and it will change EVERYTHING!
     
  6. pxc

    pxc [H]ard as it Gets

    Messages:
    33,064
    Joined:
    Oct 22, 2000
    It's about time I can finally choose from many other products that are generally interchangeable with Apple's products. No longer do I need to be confined to this prison with no bars, and no location!
     
  7. illram

    illram [H]ard|Gawd

    Messages:
    1,442
    Joined:
    Sep 19, 2011
    Well the Note 7 explodes which I'd say is quite a unique feature.
     
  8. DejaWiz

    DejaWiz Oracle of Unfortunate Truths

    Messages:
    18,570
    Joined:
    Apr 15, 2005
    The difference being Windows isn't ever going to go the way of OS/2
     
  9. DrLobotomy

    DrLobotomy [H]ardness Supreme

    Messages:
    5,386
    Joined:
    May 19, 2016
  10. Jim Kim

    Jim Kim 2[H]4U

    Messages:
    3,302
    Joined:
    May 24, 2012
  11. travbrad

    travbrad [H]ard|Gawd

    Messages:
    1,253
    Joined:
    Jan 11, 2005
    Most of them at least don't remove a standard port that has been used for decades and is still by far the most common port for headphones/powered speakers. No one really expects any revolutionary advancements in smartphones anymore, but we at least expect them not to go backwards.

    I think proclaiming "the end of the Apple age" is a bit silly and/or clickbaity though. Somehow I think they'll still continue to make tons of money. A lot of people will keep buying their stuff pretty much no matter what they do.
     
  12. Design1stcode2nd

    Design1stcode2nd Gawd

    Messages:
    689
    Joined:
    Aug 17, 2016
    Come on now you never update to the latest version for at least months after it comes out. I keep getting annoyed by constant reminders to upgrade to 9.whatever that I ignore. I do intend to back it up and update at some point but I never get around to it.
     
  13. steakman1971

    steakman1971 2[H]4U

    Messages:
    2,433
    Joined:
    Nov 22, 2005
    If we factor out the headphone jack controversy, the new iPhone is a pretty solid device. It has a faster GPU, CPU, more ram, better camera, etc. Anything earth-shattering, have to have it? No, but still solid.
    If the headphone jack is a big issue, at least this is well-covered and will hopefully cut down on uninformed buyers.
     
  14. Stoly

    Stoly [H]ardness Supreme

    Messages:
    6,108
    Joined:
    Jul 26, 2005
    But IBM is no longer IBM :D:D
     
    amddragonpc likes this.
  15. Terpfen

    Terpfen [H]ardness Supreme

    Messages:
    6,079
    Joined:
    Oct 29, 2004
    Apple's been dying since the early '90s, according to everyone. Somehow, they keep scraping by.
     
    viscountalpha likes this.
  16. Aireoth

    Aireoth 2[H]4U

    Messages:
    2,342
    Joined:
    Oct 12, 2005
    I wouldn't say Apple is the new Microsoft, if anything Apple is following the same trajectory of Sony.

    Start with establishing a name as a accessible, high quality, proprietary tech company.

    Progressively pollute their own eco-system with phased updates and planned obsolescence to their own proprietary technology.

    Refuse to acknowledge changing market place due to increasing competition.

    Slowly lose market share.

    The next steps would be sporadically releasing 'new' and 'amazing' proprietary technology that continues to be less successful than prior generations, and respond by cutting product lines and services.

    At this point, Apple is so large and has so much equity they can follow the decades long slide of Sony almost verbatim.

    This is not a bad thing, innovation cannot continually come from one source, Apple had its rising sun. I'd say its about mid-day now.
     
    Stryker7314 and grtitan like this.
  17. heatlesssun

    heatlesssun [H]ard as it Gets

    Messages:
    44,157
    Joined:
    Nov 5, 2005
    Nothing really extraordinary here. Like all other large businesses that experience tremendous growth, that eventually slows down. Selling new smartphones to their customer base and expanding that base year after year, like any business model, reaches a peak. But Apple is in no danger of going anywhere. It's core business will be very lucrative to come indefinately though it's growth will probably be limited.
     
  18. Domingo

    Domingo Skip My Posts

    Messages:
    16,856
    Joined:
    Jul 30, 2004
    I'm not sure Apple is actually doing anything different from the R&D side. They just lack a "visionary" salesman to make the world want what they're pitching.
    Had Jobs gone Ted Talks on us, the Apple Watch might have been a hit. They might have actually done something with Apple TV, too.
    Apple didn't lose their way so much as they lack someone to make us think whatever they're doing is right and everyone else is half-assing it.
     
  19. Tak Ne

    Tak Ne [H]ard|Gawd

    Messages:
    1,233
    Joined:
    Jan 28, 2008
    Its not just the phone. None of their products is slightly remarkable in any way, in fact I'd say they're all inferior to at least one of their competitors. The only thing they had going for them was that their products were perceived as better in some way.
    Sure it wont destroy the company and they'll still make lots of money but unless they can pull a few more rabbits out of hats it wouldn't surprise me if they disappear into obscurity like they did in the early 90s.
     
  20. Bandalo

    Bandalo 2[H]4U

    Messages:
    2,660
    Joined:
    Dec 15, 2010
    I think Apple might have a hard time with these two points you made. Really they only have the iPhone left to keep them afloat. They can't stay in business as just a computer maker, tablets or their various software programs and streaming services. Without the iPhone and App Store, they're done. Sony had a much wider base and could have handled the loss of any one or two of their various lines.
     
  21. Aireoth

    Aireoth 2[H]4U

    Messages:
    2,342
    Joined:
    Oct 12, 2005
    To my thinking it has little to do with number of product lines, rather your overall equity. I can't find Sony's historical equity for the 90's (didn't look to hard) but today Sony has $21.92 billion and Apple has $130.46 billion.

    I think Apple will be fine, in terms of enduring and being able to ride a long time downhill.
     
  22. joseardzm

    joseardzm Limp Gawd

    Messages:
    208
    Joined:
    Jan 8, 2009
    I think this thing about iphone7 not being super awesome is happening to many smartphones at least feature wise
     
  23. Commander Shepard

    Commander Shepard 2[H]4U

    Messages:
    3,501
    Joined:
    Apr 12, 2016
    Stale innovation or no, there isn't another company on the planet that wouldn't eagerly accept Apple's record profits and customer loyalty.
     
    swatbat and Ur_Mom like this.
  24. Cmdrmonkey

    Cmdrmonkey Gawd

    Messages:
    1,013
    Joined:
    Jul 19, 2004
    Say what you will about Steve Jobs. The guy was a brilliant con man. He was exceptionally good at taking existing technology, making it seem like he invented it, and then hyping the shit out of it. Apple no longer has anyone like that. They've become boring.
     
    MavericK likes this.
  25. Bandalo

    Bandalo 2[H]4U

    Messages:
    2,660
    Joined:
    Dec 15, 2010
    I honestly think that's why they keep so much cash on hand...the upper management is well aware how quickly they could go south. They could coast on pure cash for years.
     
  26. Spyhawk

    Spyhawk Limp Gawd

    Messages:
    396
    Joined:
    Jul 5, 2008
    Oops wrong thread :banghead:
     
  27. B2BigAl

    B2BigAl 2[H]4U

    Messages:
    2,075
    Joined:
    Mar 23, 2003
    I've never been an Apple fan, but I have liked my iPhones...until I got my iPhone 6. Total POS and my last piece of Apple crap I'll ever own. I wouldn't say Apple is becoming MS, but they have realy lost their edge and turned into another corporate behemoth, along with all the inflexibility and lack of innovation that goes with it. Sorry, the new iPhone is crap, the iPad is one lazy refresh after another, and the rest of their product line is ancient, out of date and overpriced. Their days of being the cool kid are over and it died with Jobs.
     
  28. -Strelok-

    -Strelok- [H]ardForum Junkie

    Messages:
    9,997
    Joined:
    Dec 2, 2010
    Maybe today was the wrong day for an article like this. The entire market is down and Apple is up due to positive preorder data and reviews. It's ok though, this is the year guys, APPLE IS DEAD!

    :rolleyes:
     
    Commander Shepard likes this.
  29. Orddie

    Orddie 2[H]4U

    Messages:
    2,410
    Joined:
    Dec 20, 2010
    i thought the camera tech and quard core was a kinda cool feature of the phone. what other phone has the camera feature set and quad core that acts the same?
     
  30. jcollett69

    jcollett69 Limp Gawd

    Messages:
    139
    Joined:
    Jan 5, 2016
    I liked the article until I read the following passage, "You were cool if you had Windows in 1996..." UM NO, I cannot remember a time that Microsoft was ever considered cool!
     
  31. M76

    M76 [H]ardForum Junkie

    Messages:
    9,002
    Joined:
    Jun 12, 2012
    Apple never stood on it's product quality. They stand on their brand. So one slightly worse product won't change anything. They'd need to make a series of pretty crappy products over long peroids of time, to actually loose money. But a this point they could put an i to any word and their target audience would gobble it up. Like iturd.
     
  32. M76

    M76 [H]ardForum Junkie

    Messages:
    9,002
    Joined:
    Jun 12, 2012
    Apple products were always mediocre hardware in a quality package, sold at much higher prices than their hardware and technical features would warrant. They could always find the way to get in the wallets of the masses. They are selling tech to people who are absolutely clueless about tech. That's their real secret. That they convinced people that in order to be cool they need an ipod, an iphone, and an ipad.
    Standing in line overnight for a phone was never cool. And there was no wow factor. At least not from a technological standpoint.

    You can bet your ass that to the people Apple sells a new iphone to every 18 months this one is just as cool as the one before. They could literally give them the last iphone with a new sticker they'd still be satisfied.
     
    grtitan likes this.
  33. M76

    M76 [H]ardForum Junkie

    Messages:
    9,002
    Joined:
    Jun 12, 2012
    I remember we were quite excited for Windows 95, it was this new cool thing, we wanted to try immediately.
     
  34. Krazy925

    Krazy925 2[H]4U

    Messages:
    2,382
    Joined:
    Sep 29, 2012
    I forget how much of a [H]ardon you guys get for Apple while pretending to hate them.

    Meanwhile Samsungs are exploding and the headphone jack removal is a bigger deal. Yeah okay.
     
  35. M76

    M76 [H]ardForum Junkie

    Messages:
    9,002
    Joined:
    Jun 12, 2012
    So how does that work? Only the most newsworthy story gets published and everything else must be held back? "Let the rapist go, we have a murderer here" Is that the logic you're advocating?
     
  36. -Strelok-

    -Strelok- [H]ardForum Junkie

    Messages:
    9,997
    Joined:
    Dec 2, 2010
    The problem is this shit is flung around every single year, and has been wrong for what, 10+ years now?
     
    Krazy925 and misfitsfiend like this.
  37. Baditude

    Baditude [H]ard|Gawd

    Messages:
    1,378
    Joined:
    Nov 13, 2000
    Haters be hating.
     
  38. TechLarry

    TechLarry Can't find the G Spot

    Messages:
    30,104
    Joined:
    Aug 9, 2005
    Yeah, and I was ass deep in Apple during that period. I know the ins and outs of what transpired...

    For the first time ever, I really do think Apple is in a we bit of product trouble. Jobs really did make a difference.
     
  39. TechLarry

    TechLarry Can't find the G Spot

    Messages:
    30,104
    Joined:
    Aug 9, 2005
    nvm. wrong forum.
     
    chenw likes this.
  40. defaultluser

    defaultluser [H]ardForum Junkie

    Messages:
    12,184
    Joined:
    Jan 14, 2006
    I think he was referring to the slow death of the mainframe, as OS/2 was dead out the gate. The mainframe was IBM's bread-and-butter.

    The mainframe died from a thousand cuts, beginning with Minicomputers, and then the microcomputer servers.

    But it looks like Windows will take longer to die. And even when "dead," there are stlil people buying new System Z hardware :D
     
    Last edited: Sep 14, 2016