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Home solar installations in the United States are poised to fall for the first time this year, and installation data suggests that most of the slowdown is traceable to Tesla, which acquired sister company SolarCity about a year ago. For years, SolarCity was the biggest player in residential solar and the driving force behind that market’s supercharged growth.
When Tesla bought SolarCity last year, Musk called the acquisition a “no-brainer,” saying the two companies shared “the same overarching goal of sustainable energy.” But under Tesla’s ownership, the company has largely stopped its aggressive marketing campaigns and ambitious expansion. As a result, Tesla’s rooftop solar installations have fallen sharply each quarter this year compared to last.
When Tesla bought SolarCity last year, Musk called the acquisition a “no-brainer,” saying the two companies shared “the same overarching goal of sustainable energy.” But under Tesla’s ownership, the company has largely stopped its aggressive marketing campaigns and ambitious expansion. As a result, Tesla’s rooftop solar installations have fallen sharply each quarter this year compared to last.