No, he's the ultimate salesman because: (1) He always has a idea for a "new" product that's been done many times before. The engineers actually design the product, with Jobs making the call on basic concepts. (2) He can always sell any product he puts in front of people...he's just that slick. What Jobs really invented was a modern revamp of the high-profile Release Party, so long forgotten since it was abandoned by most technology companies in the mid 1990s (when they "grew up"). Companies like Microsoft and Apple used to stage grand balls for new products with no expenses spared, and Jobs really revived that with the twice-yearly Apple release smorgasbord.