20% goes to PR people to write meaningless progress updates that really doesn't reveal anything about the actual progress of the development
Remember though, when you crowd fund them they won't need to spend money on marketing. Hosting expensive annual in person events, multiple web series, news letters and articles weekly isn't marketing. Its... not, somehow.
Road map for a roadmap.
The post also explains what happened to those “video check-ins”, which appear to have suffered from a bloat endemic to so many parts of Star Citizen. Pitched as a semi-regular, lower-budget, easier to produce alternative to their usual update vids, the first run of “The Briefing Room” was reportedly somewhat underwhelming. Pushing up the quality meant creating new art assets, which then meant asking the team to capture new B-roll footage after normal, and then the production was pushed back further by key team-members falling ill and taking time off.
That first Briefing Room is likely still coming in a few weeks – though not as “scrappy” as once planned – along with a collection of other updates. Stage one of that four-step plan should also come into effect “pretty soon”. But it’s hard not to see the production issues around dev updates and a quickfire video as reflective of the problems with Squadron 42 (and Star Citizen) as a whole.
And therein lies (part of) the problem. These projects are timely and expensive, but they need to keep the funding rolling in somehow. The irony is they would need less funding and shave off lots of expenses if they cut the crap out. Seems like key members spend too much time on film and other useless crap, which can't be helpful.