Please reread what I stated in my post. I simply stated that folks who don't want to get involved with a PC and want a simple setup get a console. I didn't say that for 4K you need a PC or you will have a shitty experience. Many games look fine on a console but there's no point arguing that you can have a much more superior setup on a PC as well as more flexibility in settings and performance. Regarding ultra and 4K, I expressed my own expectations and I don't run on mid range hardware. Nowhere did I mention anyone intending to run 4K with that card. New card costs more than previous gen in the same price segment and has less VRAM. This card is several years newer which is a reason many people including myself as dissatisfied with NV decision (this kind of applies to other cards like 2070 and 2080). Whenever virtual VRAM is used there is always a huge performance degradation and you see sudden fps drops as your end up loading resources from much slower RAM and SSD/HDD.