Slightly Mad Studios CEO Ian Bell has decided on the final design for his PlayStation and Xbox competitor, the Mad Box. Images tweeted allude to a futuristic-looking console with neon lighting and a front-panel display that offers information on the media being played, as well as notifications. Many remain convinced this is a ruse or a failure in the making. Although it's more than 3 years away, the Mad Box will be a powerhouse equivalent to a high-end PC from 2021, Bell asserts, with specs to enable native 4K gaming. The box sounds like an incredibly risky idea that could tank the games developer. Even if it manages to make the hardware and hit the promised specs, the system will ultimately fail without a strong cohesive ecosystem of services and games to sell.