Slightly Mad Studios CEO Ian Bell has announced that the game development studio known for blockbuster hits such as the Project Cars series and Need for Speed: Shift is working on a powerful gaming console. The Mad Box will be capable of VR gaming and will be equivalent to a "very fast PC 2 years from now." Ian Bell's predictions for the console include 4K gaming, VR gaming at 60FPS per eye, and a completely free; cross platform development engine. He doesn't have plans to pay developers incentives to create exclusives on the platform. Slightly Mad Studios already has investors inquiring about providing the capital to bring the device to fruition, but no deals have been made. Pricing is expected to be "competitive with upcoming console prices." "What is the Mad Box?" Bell wrote. "It's the most powerful console ever built... It's literally 'Mad'... You want 4k, you want VR at 60FPS? You want a full engine for free to develop your games on it? You have it." "It will be a worldwide console," Bell wrote. "And we're already in early talks with areas that are, let's say, not particularly open to other vendors at this moment."